Understanding where your site traffic is coming from can give you insight into how you are acquiring

Measure the source of your website traffic! A traffic source is the origin that sends visitors to your website. Traffic found its origins in store traffic, which measured the number of customers that visited a store in a certain period. Website traffic, also known as a marketing channel. Website traffic is similarly the number of visitors that have visited your site in a certain time frame. Traffic sources can be measured, unlike store traffic. Having a traffic source is important. So what’s the difference between store traffic and website traffic? Store traffic is about measuring visitors coming to your brick and mortar store. Website traffic is about measuring visitors coming to your website. Traffic sources are what drive this traffic, and there are a variety of ways to measure them. Traffic is a term for the visitors that come to your website. Traffic originated from store traffic, which was a metric used by store managers and marketers to measure the total number of customers that visited their store in a particular time frame. Website traffic is similarly the sum of visitors that visit your website in a certain time frame. While it’s similar to store traffic, one difference is that you can actually track the source of your website traffic.

Understanding where your website traffic came from gives marketers a leg up. If they know the source of visitors, they can see what’s working and what isn’t. It also lets them know the intention of the visitor, so users who came from a specific Google search are more likely to buy than those who came from an awareness ad that communicated something about your brand values. A website’s traffic source can tell you a lot about how people are finding you. Understanding where people are coming from can help marketers pinpoint which activities, partners, or strategies are most effective. It also hints at the intention of visitors. Users who come from very specific Google Searches are more likely to buy than visitors who came from ads that communicated something about your company’s values.

Moreover, revenue attribution helps marketers understand which channels are the most effective and which ones waste ad spend. 

Google Analytics is a familiar name when it comes to determining traffic sources. It is inaccurately thought that a direct visit means a person used a browser to go straight to your site, but in fact Google Analytics would consider this person to be a direct visitor. Other common traffic sources in an online marketing account are email, social media, affiliates, video, and display advertising.